| What is a
customer?
A customer is the most important
person in this company-in person or by phone. A customer
is not dependent on us, we are dependent on him.
A customer is not an
interruption of our work, he is the purpose of it. We
are not doing a favour by serving him, he is doing us a favour
by giving us the opportunity to do so.
A customer is not someone to
argue or match wits with-nobody ever won an argument with a
customer. A customer is a person who brings us his
wants-it is our job to handle them profitably to him and to
ourselves. |